Fitness Website Design

Subscribe

I’m a Personal Trainer Why Do I Need A Website?

February 24th, 2010 in Marketing by Ryan
Personal Trainer and Monitor

.

The Number One Reason Why Your Current Marketing Is Failing Your Personal Training Business

And How To Capitilize On The Biggest Market Trend To Date
And Fill Your Bootcamps Or Personal Training Diary FULL!

When it comes to marketing I think I can say I’ve done it all.

Small business workshops (nothing but account keeping and lots of policies and procedures), commerce meetings (mixers of vendors only interested in selling their memberships to you), Yellow Pages, Flyer’s and DL Leaflets, email promotions, the list goes on.

I’ve frantically spent thousands of my own hard earned dollars trying to get my name out there and my personal training business off the ground. All wasted money and no clients to show for it.

Why were these marketing tactics working for the big gym chains and companies, yet I could get no results?

My bank account was being drained fast and bills were st acking up faster. I was at lengths end.

Then I heard something that spun my thinking 180 degrees…

“70% of people first search online before making a purchase”

I thought about that for a moment…

That means… if I don’t have a website for my personal training business, I’m totally invisible to the vast majority of people who actually want to buy exactly what I sell!

I though about my shopping habits and how I search online. Whether it’s looking for a cheaper price or looking for the services of a Doctor, a Plummer, Mechanic or… a personal trainer – that’s someone looking for me!

Yes! A bulb had gone off!…

By not being online I was totally invisible to people who actually wanted to buy my services right NOW.

They were searching online because they had already decided they wanted the services of a personal trainer. It’s as close to a perfect selling environment as anyone could ask for. I can’t imagine not being able to capitalise on that.

I was filled with vigor and set about doing everything I could to capitalize on this new technology and new way of marketing. It was a promising windfall for the smaller personal trainer who couldn’t afford the big branding campaigns like the large gym chains.

I dove in head first…

But I have a warning… I have learnt this from experience and it is what makes the difference between success and failure…

You CAN NOT throw up a website up and expect a flood of clients to pour in. You will not believe how crushed I was when I found this out the hard way.

Online it is a much leveler playing field and you CAN compete with the big boys, something you could not do offline with their big advertising bankroll, but there are a some specific things you need to put in place in order to dominate the competition.

You should start with these:

  • Specific steps for any personal trainer to gain more clients with a growing online market of buyers,
  • 3 things to avoid like the plague if you want your personal training business to succeed – Including why your website designer will fail you everytime.
  • How I brought in $6,648.47 in just 24hours.

Find it all here >> How to fill your bootcamps & Personal Training diary with clients week in and week out using a specifically designed website for personal trainers.

Personal Trainer Video

Author: Ryan

Sick and tired of seeing Personal Trainers being ripped off and struggling to stay in business using out-dated marketing techniques, Ryan decided to work alongside active personal trainers and show them new techniques to build a sustainable personal training business.

Enjoy this Post? Share it on your favorite social bookmarking site...

Submit to Mixx Submit to StumbleUpon Submit to Delicious Submit to Digg

Leave a Reply

Related Posts

Check out some more great tutorials and articles that you might like.